Listen to the Joystiq Podcast (because your ears can't read)

Was Jerry Seinfeld Right -- Should We Drop Trash On Theater Floors?

One part of the Oscar telecast that made me angry was Jerry Seinfeld's routine about the deal between the moviegoer and the movie theater. He claimed that people have the right to drop their trash on the floor after being ripped off at the concession stand. A lot of other people thought the bit was funny, enough to hope the comedian would one day host the awards, but to people like me, whose career is or was in the theater industry, pushing the idea that cinemas are completely to blame for their own attendance problems just makes matters worse.

Of course, the theater industry is at fault a good percentage of the time, at least as far as recognizing their place and duty in the distribution/exhibition process, and according to Techdirt, the industry may finally be waking up to the issues of demand and of the importance of the moviegoing experience. The blog features a great quote for theater owners to remember, originally stated by Marcus Loew: "We sell tickets to theaters, not movies." Some chains and indies have been conscious of the experience issue for awhile now, particularly fun theaters like the Alamo Drafthouse and theaters with special deals like AMC, but the issue of enhancing the movie-going experience has been difficult to address on a wide scale. There is some progress, though -- with the planned broadband and/or satellite distribution of digital movies to theaters, the ability to run more showings of a popular title will be easier and quicker. Theaters will just cancel a less popular movie and run the higher-demand title on its screen instead.

Theaters already do this with a pain-in-the-ass process called 'interlocking', which runs one film print simultaneously through two projectors, but downloading movies will be so much less of a hassle that it could be utilized more often. What this could mean is more flexibility for theaters and more options to the moviegoer. Theaters may even be able to offer older movies on special occasions (Regal Entertainment already does this on a small level.) Theaters will still need to continue waking up, though, to other problems with moviegoing. The concession prices will probably never go down unless the National Association of Theatre Owners stops letting itself get bullied by Hollywood with its increasing box office percentage demands, but there are always other amenities that theater owners can come up with. And for those of you who enjoyed Seinfeld's commentary, but would actually like to see things improved, remember that the increased amount of ushers needed to clean up your trash are paid for by the increased prices at the concession stand.

Related Headlines

Reader Comments

(Page 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users

NEWS
Awards (880)
Box Office (642)
Casting (4058)
Celebrities and Controversy (2010)
Columns (282)
Contests (239)
Deals (3329)
Distribution (1109)
DIY/Filmmaking (1922)
Executive shifts (101)
Exhibition (723)
Fandom (5209)
Home Entertainment (1351)
Images (844)
Lists (397)
Moviefone Feedback (6)
Movie Marketing (2559)
New Releases (2012)
Newsstand (4704)
NSFW (94)
Obits (314)
Oscar Watch (529)
Politics (875)
Polls (52)
Posters (223)
RumorMonger (2419)
Scripts (1716)
Site Announcements (287)
Stars in Rewind (87)
Tech Stuff (422)
Trailers and Clips (875)
BOLDFACE NAMES
James Bond (233)
George Clooney (158)
Daniel Craig (93)
Tom Cruise (244)
Johnny Depp (158)
Peter Jackson (137)
Angelina Jolie (171)
Nicole Kidman (59)
George Lucas (200)
Michael Moore (72)
Brad Pitt (169)
Harry Potter (187)
Steven Spielberg (311)
Quentin Tarantino (159)
FEATURES
12 Days of Cinematicalmas (59)
400 Screens, 400 Blows (125)
After Image (40)
Best/Worst (36)
Bondcast (8)
Box Office Predictions (97)
Celebrities Gone Wild! (24)
Cinematical Indie (4164)
Cinematical Indie Chat (4)
Cinematical Seven (288)
Cinematical's SmartGossip! (49)
Coming Distractions (13)
Critical Thought (349)
DVD Reviews (227)
Eat My Shorts! (16)
Fan Made (0)
Fan Rant (87)
Festival Reports (972)
Film Blog Group Hug (57)
Film Clips (35)
Friday Night Double Feature (40)
From Page to Screen (15)
From the Editor's Desk (69)
Geek Report (82)
Guilty Pleasures (28)
Hold the 'Fone (430)
Indie Seen (7)
Indie Spotlight (15)
Insert Caption (138)
Interviews (367)
Killer B's on DVD (80)
Monday Morning Poll (57)
Movie Games (2)
New in Theaters (324)
New on DVD (311)
Podcasts (123)
Retro Cinema (80)
Review Roundup (45)
The Scary Bits (9)
Scene Stealers (13)
Seven Days of 007 (25)
Summer Movies (45)
The Geek Beat (49)
The (Mostly) Indie Film Calendar (39)
The Rocchi Review: Online Film Community Podcast (39)
The Write Stuff (26)
Theatrical Reviews (1754)
Trailer Trash (475)
Unscripted (40)
Vintage Image of the Day (140)
GENRES
Action (5442)
Animation (1077)
Classics (1057)
Comedy (4975)
Comic/Superhero/Geek (2769)
Documentary (1412)
Drama (6104)
Family Films (1241)
Foreign Language (1595)
Games and Game Movies (318)
Gay & Lesbian (244)
Horror (2400)
Independent (3282)
Music & Musicals (953)
Noir (213)
Mystery & Suspense (910)
Religious (108)
Remakes and Sequels (3976)
Romance (1296)
Sci-Fi & Fantasy (3365)
Shorts (281)
Sports (294)
Thrillers (1973)
War (316)
Western (91)
FESTIVALS
Oxford Film Festival (2)
AFI Dallas (45)
Austin (24)
Berlin (90)
Cannes (333)
Chicago (18)
CineVegas (14)
ComicCon (138)
Fantastic Fest (83)
Gen Art (8)
Los Angeles Film Festival (9)
New York (56)
Other Festivals (302)
Philadelphia Film Festival (13)
San Francisco International Film Festival (28)
Seattle (66)
ShoWest (3)
Slamdance (21)
Sundance (608)
SXSW (279)
Telluride (81)
Toronto International Film Festival (437)
Tribeca (259)
Venice Film Festival (14)
WonderCon (1)
Friday Night Double Feature (1)
DISTRIBUTORS
Roadside Attractions (8)
20th Century Fox (658)
Artisan (2)
Disney (595)
Dreamworks (307)
Fine Line (4)
Focus Features (153)
Fox Atomic (17)
Fox Searchlight (183)
HBO Films (34)
IFC (132)
Lionsgate Films (430)
Magnolia (117)
Miramax (82)
MGM (203)
New Line (397)
Newmarket (17)
New Yorker (6)
Picturehouse (15)
Paramount (645)
Paramount Vantage (50)
Paramount Vantage (14)
Paramount Classics (49)
Samuel Goldwyn Films (13)
Sony (564)
Sony Classics (160)
ThinkFilm (117)
United Artists (40)
Universal (725)
Warner Brothers (1063)
Warner Independent Pictures (98)
The Weinstein Co. (483)
Wellspring (6)

RESOURCES

RSS NEWSFEEDS

  • RSS News Feed
Powered by Blogsmith

Sponsored Links

Most Commented On (60 days)

Recent Comments

Other Weblogs Inc. Network blogs you might be interested in: